Example video: planning a product launchExample channel · 42:18
Example- 1:12
Pick the launch date first, then work backwards: every other decision gets easier once it's fixed.
- 8:45
Write the announcement before building the page. If the announcement is hard to write, the product story isn't clear yet.
- 19:30
Line up a few early users to post on launch day instead of relying on one big channel.
- 33:02
Plan the week after launch too: most of the follow-up questions arrive then.
- 1:08
- So the first thing I'd do is pick the date. Not the features, the date.
- 1:12
- Once that's fixed you can work backwards from it, and every other decision gets easier.
- 1:20
- People skip this because it feels scary to commit, but it's what makes the plan real.
- 1:31
- Then, before you touch the landing page, write the announcement…
When should I write the announcement?
Before building the launch page. The speaker says a hard-to-write announcement means the story isn't clear yet.8:45
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