- 0:02
Open on the result, not the setup: show the finished thing in the first second.
- 0:14
Say the problem in the viewer's words before you say anything about yourself.
- 0:27
Cut the first breath. Most openings get stronger when the first sentence is deleted.
- 0:41
End on the one step to try today, so the video is useful even if they stop there.
- 0:00
- Three ways to open a video so people don't scroll.
- 0:02
- One: open on the result. Show the finished thing first.
- 0:09
- Nobody waits through the setup to find out if it's worth it.
- 0:14
- Two: say the problem the way they'd say it…
What's the first tip?
Open on the result: show the finished thing in the first second instead of the setup.0:02